AIJU is made up of a multidisciplinary team of over 70 experts in child safety, advanced manufacturing, market, consumer psychology, education, etc.

AIJU’s objective is to optimise the process of creating and developing children’s products from the initial idea until its launch onto the market. With over 25 years’ experience, we have advised hundreds of companies (small, large, multinational), on thousands of products to ensure their success.

AIJU offers you a wide range of technological services aimed at improving the quality of your products and business competitiveness, adapting your products to legislative and technological requirements, and market forces at any given time; in the areas of child and product safety, technology advice, testing, design and product development, prototyping, improved industrial processes, adapting products to the market, consumer knowledge of children, psychologist counselling, training, etc.

ToyLabs Involvement

Based on the vast organisation’s background on managing projects around children’s products, AIJU will be coordinating ToyLabs (WP8 leaders).

Additionally, AIJU will be leading the “Dissemination, Communication and Community Building” and “Exploitation and Business Innovation Planning” work packages.

Last but not least, AIJU will be in charge of the ToyLabs Innovations Exploration and Approach Justification activities, Project Positioning in the Toy Industry Business Landscape activities and Pilot Preparation and Coordination Activities.

Asociacion de Investigacion de la Industria del Juguete, Conexas y Afines (AIJU)

AIJU is a research centre specialising in toys, children’s products and leisure, based in Spain (Europe) and also established in China (Asia).